Who supplies
The Arcelic company produces BEKO brand household appliances. This largest company, like many European venerable corporations of the same specialization, was created quite a long time ago - in 1955. Currently it is part of the Koc Holding. When choosing household appliances, consumers often pay attention to the products of this particular company. VEKO (manufacturing country - Turkey) is a really high-quality and sought-after brand.
Who founded the company
The founder of Arcelic is Turkish engineer Vehbi Koç. This entrepreneur began his activities in the middle of the last century with the trade in building materials. His parents had their own company, Koczade Ahmet Vehbi Trading Company, which was inherited by him. In 1944, Vehbi Koç opened the first automobile company in his country. The idea of creating the BEKO brand came to his mind ten years later. Under this name, Koch initially intended to produce canned food and tomato paste together with the Bejerano company. This particular brand was not chosen by chance. The word BEKO is formed from the first letters of the names of both companies participating in the project (Bejerano and Koczade).
Despite the fact that the idea of producing canned food was not bad, Kochu failed to organize the production of this product. When starting a business, insurmountable problems arose. After some time, it was decided to rename the new plant Beko Ticaret AS. Koch named his main company Arcelic. A few years later, the entrepreneur entered into an agreement with General Electric and repurposed the new plant for the production of light bulbs.
Appliances
The first refrigerator under the BEKO brand (manufacturing country is Turkey) came off the assembly line of the Beko Ticaret AS plant in 1960. The company began producing washing machines even earlier - in 1959. Over time, engineers at the Kocha plant developed models of other types of household appliances. By 1977, the enterprise began to produce such products on a large scale. The Arcelic plant initially produced household appliances on the market under the BEKO brand. Since it was of very good quality, consumers quickly noticed and appreciated it. By 1983, BEKO refrigerators, washing machines and other appliances had already become branded products.
Distinctive features of Beko equipment
Beko belongs to the largest Turkish corporation Koç , which includes more than a hundred companies of various types of activities. One of the parts of the conglomerate is the company Arcelik .
It is she who produces household appliances under the names Archelik and Beko. The difference between them is that the first brand is intended for the domestic Turkish market, the second is export-oriented.
The company's first washing units went on sale in the Russian Federation in 1994. In 2006, the Beko plant opened in the Vladimir region
Representative offices of the company operate in 22 countries. Thanks to high reliability, innovative technologies and affordable pricing, the products of the key Turkish manufacturer have won the trust of millions of customers.
The drum of washing machines is made of durable stainless steel, the tank is made of polymer alloys. With reduced weight and dimensions, the design holds much more laundry than analogues in the same price category.
The model range includes solutions with a maximum load of up to 9 kg, which allows you to wash large laundry: woolen and terry clothes, blankets, rugs, pillows. Capacious Beko drums are popular among large families
One of the main components of the device is a heating element coated with a nickel-plated compound, which reduces unnecessary wall roughness by at least two times.
Its surface is not prone to scale formation and corrosion, which subsequently negatively affect the operation of the equipment and increase the time required for washing.
Hi-Tech heating devices extend the life of the product and rarely fail.
Compact built-in modifications with hinges on the body for installing a cabinet door fit perfectly into kitchen interiors. In order to more reliably absorb vibration, they can be additionally attached to furniture
The washing machines offered by the company are designed primarily for front-loading format. Their universal top cover is used in everyday life as an additional functional shelf.
The range of Beko washing machines is impressive. All proposed positions are equipped with innovative modern technologies. Their main goal is to achieve impeccable washing results, ensure safety and ease of use.
The range includes built-in and free-standing, full-size and narrow modifications. They are convenient for different types of premises: both spacious and with limited space
Silent Tech . Models with this solution are distinguished by a silent motor and a specific wall. They work much quieter and with a significantly lower level of vibration than their counterparts.
The noise level during the operating cycle usually does not exceed 61 dB, which allows you to use the machine at night without any problems.
AquaFusion . This technology makes it possible to save not only water and electricity, but also detergent for washing. The drain hole in the device is sealed until the cycle is complete.
All the powder that is poured into the machine compartment is retained in the drum until the end of the main processes, which reduces product consumption and significantly increases washing efficiency
As a result, savings of up to 10% of detergent in one process, which will amount to about 5 kg of detergent per year. At the same time, the function does not affect the quality of washing in any way: it remains at its best.
BabyProtect+ . Technology aimed at families with children, people with hypersensitive skin, and allergy sufferers. The scheme used in it is confirmed by the Association of Allergists from Britain.
It consists of maintaining constant temperature control within specified values and working the drum more intensively. The main cycle is combined with an enhanced rinse, increasing the level of safety and hygiene of washing.
Aquawave . A smart solution aimed at effective and at the same time gentle removal of any type of dirt without a parallel negative impact on the external condition of the laundry.
In the drums of washing units with Aquawave functions, things are distributed as evenly as possible. This is possible due to the fact that the glass doors of the devices have a special internal bend.
The technology provides a unique surface of the drum, which has the ability to repeat the natural soft movements of the wave with the help of special grips during washing.
Entering the international market
Initially, the company's products were supplied exclusively to the market of its own country. BEKO's manufacturer, Arcelic, eventually became the dominant home appliance sector in Turkey. The success of the enterprise forced its management to eventually think about producing export products.
The company first entered the international market in 1990. For export products, as well as for regular products, Koç decided to use the BEKO trademark. Today this brand is one of the leading brands in the world market. The BEKO brand itself accounts for about 80% of all goods exported by Arcelic. The company's household appliances customers count in the millions every year.
The company supplies its products to more than 100 countries. The manufacturer VEKO cares about its reputation and sells only high-quality equipment. Perhaps that is why, just a few years after entering the world market, the company was included in the top five largest companies specializing in the production of household appliances in Europe. BEKO brand devices began to be sold in the Russian Federation in 1997.
Advantages of BEKO washing machines
- Various sizes.
Among the BEKO model range there are both super-narrow washing machines, the size of which is only 85x60x35cm, and standard ones, with dimensions of 85x60x50cm; The manufacturer also has a medium size segment - 85x60x45cm. There are also built-in machines with a removable top cover, a plastic closing panel or a place for attaching a door. - Increased security.
VEKO washing machines provide protection against accidental leaks and a reliable lock against pressing on the control panel. - Simple controls
. An intuitive software menu in Russian, as well as detailed instructions, will facilitate the operation of the device. Many BEKO washing machines are equipped with a display that displays information about the selected program and its end time. - Extended service life
. The imbalance control system increases the service life of BEKO washing machines by almost 3 times. The Hi-Tech heating element with nickel coating protects against the formation of internal scale and rust, thanks to which VEKO washing machines operate 4 times longer. - Additional savings
. The new generation engine can save up to 60% of electricity. AquaFusion technology ensures that all the powder remains inside the drum until the start of rinsing. This saves about 10% of detergent per wash and more than 5 kg of powder per year. Also, “smart” technology monitors the amount of water supplied and independently adjusts its level if intensive rinsing is required or too much foam has formed in the drum. - Effective work
. The special shape of the ribs in the drum and the special bend of the glass in the door allow you to wash clothes and linen more carefully and efficiently, preserving their original texture and colors. - Noise reduction.
Control of the distribution of items in the drum, a special wave-shaped wall and silent operation of the motor reduced the noise level during operation of VEKO washing machines to 61 dB.
Innovative technologies in BEKO washing machines
aeg washing machines
The manufacturer VEKO creates comfortable, efficient and budget-friendly equipment. Economical and reasonable consumption of resources, excellence in technology and ergonomic design - this is how the Turkish brand positions its products.
- ProSmart inverter motor
. The new generation engine helps to increase the operating life of the washing machine, reduces vibration levels at high spin speeds and noise during operation, and saves energy resources. - AquaFusion technology.
By sealing the drain hole while the machine is running, reasonable consumption of resources - water, detergents and electricity - is ensured. - Aquawave technology
. The drum, which has an innovative wave-like design, captures laundry much better and more gently, which increases washing efficiency several times. - Silent Tech technology
. The unique wall design and the new inverter-type motor reduce the noise level during operation. - Hair removal
. This program will appeal to pet owners. It provides pre-soaking, additional rinsing and more intensive rotation of contaminated items in the drum. - Economical
. The program allows you to quickly refresh your laundry, consuming 80% less resources than standard cycles. - BabyProtect+
. Ideal for families with children, people with thin, sensitive skin and those who suffer from allergic diseases. The washing technology used in this function is approved by the British Allergy Association. Intensive work within the limits of maintaining a given temperature and thorough double rinsing removes all traces of detergent from the surface of the fabric, ensuring ideal cleanliness and absence of odors.
Brand benefits
In the production of household appliances, Arcelic:
- focuses not only on the functionality of the devices, but also on their design;
- tries to develop and assemble products in such a way that during operation they cause minimal harm to the environment.
Large contributions to various types of scientific research are also something that this company has not forgotten to do for many years. VEKO (manufacturing country - Turkey) - devices that always have a modern design and stylish appearance. Almost all household appliances produced by the corporation's factories fall into the category of energy-saving, economical products. When developing the design of devices, the company's specialists first of all take into account, of course, the needs of the consumer.
Innovative technologies of Beko washing machines
A staff of leading engineers is constantly improving the machine, filling them with useful functionality. Each new model that enters the consumer market is equipped with innovative options, intelligent controls and stylish design. Let's take a closer look at all the latest developments from the manufacturer.
New generation inverter motor ProSmart
An inverter motor made using ProSmart technology is a new generation device, it saves up to 60% of electrical energy and is 3 times quieter than conventional models. In addition, it is equipped with an innovative imbalance control system, due to which the service life of the unit is increased by 3 times. Rotation speed reaches 1200 rpm. The manufacturer provides a 10-year warranty on ProSmart inverter motors.
Innovative ProSmart engine
Innovative heating element Hi-Tech
Scale on the heating element often causes poor quality washing. The Beko company equips its models with innovative Hi-Tech heating elements coated with nickel, which prevents the formation of scale and corrosion. The service life of such machines increases several times. This also allows for significant energy savings.
Innovative heating element Hi-Tech
AquaWave technology: wave-like grip on laundry
Washing machines with AquaWave technology are equipped with modern blades located at an angle of 120º to each other and a drum in which all things will gently sway during washing, as if on waves. The special curve of the inner glass of the washing machine door ensures thorough mixing of the laundry, increasing productivity and washing quality. At the same time, the consumption of water and electrical energy is significantly lower.
AquaWave drum washing machine
BEKO household appliances: consumer reviews
All Arcelic equipment supplied to the Russian market is distinguished, according to customers, by excellent build quality and attractive design. The reviews for BEKO refrigerators (manufacturing countries are both Turkey and Russia), for example, are simply wonderful. Such a unit can operate uninterruptedly for a very long time. Some Russians have had such models in their kitchens almost from the very moment this brand appeared on the domestic market - almost two decades.
In addition to functionality, attractive appearance and long service life, consumers also consider the advantages of VEKO refrigerators to be ease of operation. Both refrigerators and washing machines from this manufacturer are ergonomic and very easy to use. BEKO equipment has also earned good reviews for its relatively low cost. Since the housings and other parts of the units supplied by Arcelic are made of high-quality materials, they are very easy to care for.
Domestic consumers mainly consider the disadvantages of VEKO equipment (manufacturing country: Russia, Turkey) to be non-compliance with warranty obligations. Devices, including those produced by the Russian company using Arcelic technologies, break down quite rarely. But if this does happen, repairing a refrigerator or washing machine in our country, judging by the reviews, will most likely be problematic. And especially free of charge - with a warranty card. In this case, as many consumers say, the manufacturer and the authorized service center begin to refer to each other, stall for time and avoid obligations in every possible way.
A not too responsible attitude towards one’s own guarantee is perhaps the only drawback of the domestic representative office of Arcelic. BEKO equipment itself, judging by the reviews of its owners, is actually distinguished by its excellent quality and reliability.
Models and types of Veko washing machines
- WKB 61031 PTYA
is a narrow washing machine that can load 6 kilograms of dry laundry. The number of drum revolutions during spinning is 1000. Convenient large digital display. Protection against leaks is partial, which displeases some users. 11 washing programs and many convenient options, including: the ability to wash items made from dark fabrics, adjusting the water temperature during operation, removing animal hair from items and others. A good choice for the average family.
- WDW 85120 B3
is a standard full-size model with a maximum load of up to 8 kg of dry laundry. Touch control. There is drying capacity for five kilograms. Drum rotation speed is 1200 rpm. Adjustable washing temperature, but also only partial protection against leaks. 16 different programs for different types of fabric.
- WMI 81241
is a built-in unit, for 8 kilograms of things, with a rotation speed of up to 1200 rpm. Standard programs include: washing mixed types of fabrics, anti-crease and soaking. Partial protection against all kinds of leaks.
- WMB 91242 LC
is a full-size model, designed for 9 kg of items and spinning at a maximum drum speed of 1200 rpm. Electronic control of 16 programs. The machine shows high quality in washing even complex stains. There is an option for easy ironing.
Important
: all models of Beko brand machines are equipped with drums with a volume of no more than 9 kilograms.
Among domestic consumers, Beko brand washing machines are invariably very popular due to their functionality and affordable price.
What brand devices can be bought in Russia
The BEKO washing machine (manufacturing country is Russia or Turkey), like the refrigerator of this brand, is usually a convenient, reliable and durable appliance. But Arcelic, of course, supplies other types of household appliances to the domestic market. For example, slabs of this brand are very popular among consumers. Also, Russian owners of houses and apartments have the opportunity to purchase even full-fledged BEKO kitchen sets with already built-in household appliances.
General information about the brand
“Beko”, or Beko, is considered one of the well-known European brands, owned by a fairly large Turkish corporation Arcelik. Under this brand, the organization produces air conditioners, washing machines, dishwashers, dryers, stoves and refrigerators. "Beko" is a patented and recognizable brand represented in over 100 countries around the world. Moreover, some countries have their own production workshops, created as separate representative offices of the company. For example, the production of Beko equipment is established at one of the Russian factories in Kirzhach. There are representatives of Beko in Ukraine and Belarus.
